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This web site states the following, "CANDEF is a vibrant, dynamic company that produces quality training and information resources." We noticed that the web site also stated " We excel in providing detailed content coupled with superior presentation." It also said " CANDEF is highly experienced in undertaking the project management, design, and development involved in technical documentation, training and multimedia assignments. Our technical competency, combined with our motivation and commitment to excellence has resulted in several award-winning projects. We consistently use a blend of so." The header had CANDEF as the highest ranking optimized keyword. It is followed by Training, Training Development, and Technical Training which isn't as ranked as highly as CANDEF. The next words candef.com uses is Technical Training Development. Technical Writing was included and will not be understood by web engines.